connect@itivity-dbs.com
Database Solutions
Database Solutions
Turn Disconnected Records Into Revenue-Ready Data
We design, clean, and activate B2B databases so your teams can target precisely, personalize at scale, and report with confidence.
The Problem We Solve
Bad data drains pipeline and trust. Duplicates, missing fields, outdated contacts, and scattered spreadsheets make targeting slow and reporting fuzzy. If your “master data” exists but isn’t maintained or used, your revenue engine is idling.
With ITIVITY DBS, you get:
- A single, reliable source of truth across tools
- Accurate firmographic, technographic, and contact data
- Enrichment that respects consent and compliance
- Ongoing hygiene so your data stays fresh
Best for you
What We Do
1) Data Assessment & Health Audit
- We score your database against accuracy, completeness, consistency, and compliance. You get a prioritized fix plan and a quick-win playbook.
2) Data Hygiene & Standardization
- De-duplication, normalization, and merge rules
- Email/phone/domain validation and bounce risk scoring
- Standard picklists (industry, job level, country, state)
3) Enrichment & Append
- Firmographics (size, revenue, HQ, locations)
- Hierarchies & parent–child mappings
- Technographics and cloud footprint
- Contact-level titles, roles, and buying committee mapping
4) Unification & Master Data Management (MDM)
- Golden record creation with survivorship rules
- Identity resolution across CRM, MAP, and product data
- Governance: data owners, SLAs, and change logs
5) Segmentation & ICP/TAM Modeling
- Define Ideal Customer Profile with historical win data
- Build Total Addressable Market with net-new accounts
- State, industry, and tech-stack personas for targeting
6) Activation & Orchestration
- Route clean leads to the right reps in real time
- Sync audiences to ads, email, and outreach tools
- Progressive profiling and consent capture flows
7) Monitoring & Managed Services
- Scheduled refreshes and decay prevention
- Data QA, dashboards, and quarterly business reviewsOn-demand research for strategic accounts.
How We Work
First‑Party Data First. We prioritize your owned data, then ethically source and enhance with vetted third‑party partners to fill the gaps. We document lineage so every field has a clear origin.
Secure by Design. Role-based access, encryption in transit and at rest, and least-privilege workflows.
Tool-Agnostic. We work with Salesforce, HubSpot, Microsoft Dynamics, Marketo, Pardot, Outreach, Salesloft, and more.
Outcomes You Can Expect
- +20–40% improvement in email deliverability
- 25% faster list building for campaigns
- Cleaner forecasting with unified account hierarchies
- Higher meeting rates from accurate buying committees
(Actual results vary by data condition and volume.)
Solutions by Team
For Marketing
- Audience building, lookalike seed lists, and suppression
- Channel-ready segments (paid social, search, ABM)
- Multi-touch attribution with trusted IDs
For Sales
- Territory and account assignment accuracy
- Buying committee maps with verified contacts
- Signal-based prioritization (tech install, growth flags)
For RevOps
- Golden record governance and data SLAs
- Lead-to-account matching and routing logic
- Health dashboards and compliance logs
Industry Focus
SaaS • Fintech • Manufacturing • Professional Services • Healthtech • Education Technology • Retail & E‑commerce B2B
Engagement Models
Starter (Clean & Validate): One-time audit, hygiene, and quick wins for up to 100k records.
Growth (Enrich & Activate): Ongoing enrichment, ICP/TAM, and campaign-ready segments.
Enterprise (MDM & Governance): Cross-system unification, golden records, and managed services.
Tech Stack & Integrations
- CRMs: Salesforce, HubSpot, Dynamics
- MAPs: Marketo, HubSpot, Pardot
- Data Pipes: Snowflake, BigQuery, Redshift, Fivetran, Stitch
- QA & Validation: SMTP/SMTP2 checks, pattern and domain logic
- Privacy & Consent: CMP integrations and audit trails
Security & Compliance
- GDPR/CCPA-aligned collection and processing
- Consent-first sourcing; clear opt-out mechanisms
- Data Processing Agreements (DPAs) and NDAs
- Field-level lineage and access logs
Sample Deliverables
- Data Health Report (scorecards + action plan)
- Cleaned & Enriched CSVs or direct sync to CRM/MAP
- ICP/TAM workbook with segments and counts
- Golden record dictionary and governance playbook
- Quarterly decay report with refresh schedule
Case Snapshots
Global SaaS Vendor: Unified 6 tools into one golden record, raising MQL→SQL conversion by 18% in 90 days.
Fintech Scaleup: Repaired account hierarchies across 3 regions, delivering accurate territory plans and 12% lift in meeting rates.
IT Services Firm: Built ICP and TAM, cutting wasted ad spend by 22% through precise suppression and lookalike seeds.
FAQs
Q1: How fast can we see impact?
Most clients see improved deliverability and cleaner routing within 2–4 weeks of the initial hygiene cycle.
Q2: Can you work inside our tools?
Yes. We can operate in your CRM/MAP with role-based access or work off-platform and sync back.
Q3: How do you source net-new contacts?
First-party first. For gaps, we use vetted providers, verify via multi-step checks, and capture consent where required.
Q4: Do you support custom objects and complex hierarchies?
Absolutely—parent/child structures, multi-brand orgs, and region-specific routing are core to our MDM practice.
